Daily Schedule of Programs

Sunday, Sept. 11

11am -5:00pm  Pre-conference Workshop: Fundamental Techniques of Food Photography with Jamie Tiampo –Learn the essentials of food photography and styling, including how to control aperture, shutter speed, white balance and to use library management software to achieve ideal food images.During this workshop, you will work hands-on with a life food photo shoot with tips, tricks, and techniques provided by photographer Jamie Tiampo. Improve blog photography, marketing collateral, or next book. Learn to arrange your kitchen for food photography. 

1. Bring your DSLR and laptop loaded with Adobe Lightroom3.
2. Attendance at this workshop is included within registration fee.
3. You will be required to arrive Sat., Sept. 10, adding one night to your lodging.
4. Please note your early arrival below on the Registration form

12-3:20 pm       Private (one-on-one) career and writing coaching with Antonia Allegra
2-5:30               Private Group coaching (4 per session) with Don Fry
3:30-5:30 pm    Coaching for entrepreneurs   Andrew Schloss
4:30-5:30 pm    Small Group open discussion open to all speakers and attendees
8:00 pm             Dinner
9:30-10:30 pm   Hospitality

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Tuesday, Sept. 13

Breakfast
8:30-9:00 a.m.          Announcements
9:00-10:30 a.m.        Get It Down; Get It Right - Don Fry
       Two back-to-back sessions discussing what to do after you complete gathering 
       information, including deciding what to say, how to say it, initial inputting, drafting,
       and revising. Each section will include a writing exercise.
10:30-11:00 a.m.      Group Photo
11:00-noon              Book Sale, Signing, Break
12-1:00 p.m.            Lunch
12:30 - 1 p.m.          Presentation of Scholarship Awards
1:15-2:00 p.m.         Speakers following lunch: Food Writing and Community
       Dorie Greenspan, Russ Parsons, Heidi Swanson
2:00-4:30 pm           Break
2:15-3:45 p.m.         Bunker Tour
2:15-3:45 p.m.         Open Reading – open to all
4:30-6:00 p.m.         Workshops

1. Recipe Writing  - David Leite, Joan Nathan, Grace Young,

Learn insider recipe writing techniques from top cookbook writers.
Sizzling Book and e-Book Proposals – Jennifer Ferran-Adler, David Joachim,
Suzanne Rafer, Aaron Wehner
Planning a new cookbook? You need to write a proposal. This literary agent
and these cookbook publishing editors will share secrets toward success.

1. Why every food writer should know/write about wine  Wine creates a major

      major influence in restaurant reviews, food writing, history of food. Open your
      eyes to the importance of wine for food writers and readers -   Bruce Schoenfeld
      -     The Art of the Interview - Don Fry and Russ Parsons discuss the art of the interview,
then Don F. interviews Russ while attendees write the interview and discuss
their own process. 
    -      Writing with the Senses – Francis Lam – As you walk the Greenbrier gardens, learn
             importance of paying attention to senses as you write. Then, with prompts from
             Francis, write spontaneously for a limited time, followed by open reading.

1. Communicating Via Video  - Jamie Tiampo – What do YOU look for when web-surfing?

      We all look for the most interesting content in a time-efficient format, which means
      video. Discover what you need to get started producing your own videos and to increase
      your site’s credibility, stickiness and shareable social media elements. Discussion and
      video; no need for a camera.
7 p.m.              Reception and Dinner
9-11:00 p.m.    Hospitality
                         Discussion 9-10: Which details work for you in enhancing a food story? Don Fry, David Joachim,
                        Francis Lam, David Leite, (Casual)
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Wednesday, Sept. 14

8:30-8:45 a.m.          Announcements
8:45-9:45 a.m.         Lifecycle of a Successful Book. With Heidi Swanson, Aaron Wehner
                                and Jenni Ferrari-Adler David Joachim
9:45-10:00 a.m.       Break
10:00-11:00 a.m.      Apps and Interactive Communications for Fun and Profit
                                  Dorie Greenspan, Andrew Schloss, Aaron Wehner
11:00-12:30              Food Writing Fundamentals III: Interactive/ Visual Voice
                                 Moderator: Heidi Swanson with David Leite, Jamie Tiampo, Grace Young
12:30-1:15 p.m.        Lunch
1:30-3:00 p.m.          Prism Writing: Finding the gems that present themselves when the
                                 food writer is in unfamiliar geographic, culinary and language situation.
       Moderator: Bruce Schoenfeld with Dorie Greenspan, Joan Nathan, Grace Young
3:00-4:15 p.m.         The Elusive Perfect Platform
        Moderator: Jennifer Ferran-Adler with David Leite, Suzanne Rafer, Grace Young
4:15-7 p.m.               Break
4:15-5:15 p.m.          Open Readings (open to all)
7:00 p.m.                  Reception and Dinner
9-11 p.m.                  Hospitality

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