Antonia Allegra
antonia@fcs.net  

COACH

Who is Antonia (Toni) Allegra? Toni Allegra is the pioneer writing and career coach dedicated to the food and wine industries. She is a founding member of the C4 Collaborative for Culinary Coaches and Consultants, founder of the former Culinary Coaches Alliance and was trained at Coach University. A recent article in the Washington Post and another in the North Bay Bohemian give a sense of Toni's coaching style. One of her strengths is her ability to help launch people, ideas, and companies. She offers private coaching for individuals and conducts staff or group coaching workshops and sessions. In all her coaching, she focuses on clarity in career as well as in writing.

What style of coaching does Toni offer? Coaching, whether in person, by telephone or via computer, Toni offers highly personalized career and writing direction to professionals within the culinary and wine industries. She is trained as a professional coach and has experience and intuition from 28 years in the food and wine industries. She and the coached professional meet by phone or in person at regularly scheduled intervals. Clients usually send an agenda of items to be discussed in advance. Together they create solutions, make the most of opportunities, celebrate the victories, and remain focused. E-mail and/or faxes may be used between sessions if needed.

Is coaching for you? Coaching is useful for anyone making significant professional or personal changes for which they seek outside guidance and support, including:

  • Entrepreneurs and small business owners who wish to increase their revenue or profitability.
  • Professionals, such as food writers, chefs, caterers, winemakers, recipe developers, managers, cooking school directors/teachers, marketing communicators and others who want more results from their work and more satisfaction in their lives.
  • Individuals or teams in corporate or other groups.
This has been true because the rational, positive, realistic coaching process works with problem-solving and planning for those who may feel stuck or unsuccessful in a particular problem or situation. A coach helps work through issues and discovers what could be the next steps toward a balanced life. Others may have an idea of what they want, but have no specific plan of action to get them there. For some, there are obstacles that they trip over again and again. For each of these types of professionals and many others, coaching works. If you are experiencing some of these issues, you might consider coaching and how it can help you.

Toni has worked with over 1500 wine and food professionals who wanted to integrate balance into their personal and professional lives.

What Toni's clients and colleagues say:

  • "Toni's coaching, guidance and cheerleading proved invaluable to me in the process of changing careers...I needed a jump-start, and Toni helped me figure out how to use my skills."
          · Nancy Freeman, food writer

  • "Working with Toni has helped me develop perspective on my career, preparing me for making important decisions. Her menu of ideas is creative, vast and inspiring."
          · Richard Tarlov, specialty food industry consultant

  • "Toni has helped me not only dare to dream big but fearlessly take the steps necessary to create my own success. Her coaching has given me actionable advice, a map for change and a powerful partner to help me achieve my goals."
          · Cathy Cochran-Lewis, PR, Whole Foods

  • "Toni projects optimism and fans the flames of motivation. She also talks straight, and insists that all serious professionals deserve decent rates and good treatment."
          · Tim Patterson, wine writer

  • From one of Toni's colleagues and friends:
    "...Anyone taking Toni's courses will have a great fund of knowledge and experience from which to profit."
          · Julia Child

Want to be a coach? Coaching is one of the fastest-growing careers in the United States. If you're interested in being a coach, Toni, founder of the Culinary Coaches Alliance, can guide you toward the profession. The number of coaches dedicated to the wine and food industries is growing steadily.

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Find out how coaching can make a difference in your life!
I sincerely look forward to the opportunity to work with you, your colleagues, family members or friends.
If you would like to discuss individual or group coaching, please contact me at:
antonia@fcs.net
Voice: 707-963-0777 ~ Fax: 707-963-7197
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On Success
To laugh often and love much;
To win the respect of intelligent persons and the affection of children;
To earn that approbation of honest critics and endure the betrayal of false friends;
To appreciate beauty;
To find the best in others;
To give of oneself;
To leave the world a bit better, whether by a healthy child, a garden patch
     or a redeemed social condition;
To have played and laughed with enthusiasm, and sung with exaltation;
To know even one life has breathed easier because you have lived…
This is to have succeeded.
      · Ralph Waldo Emerson